{"id":1922,"date":"2024-04-02T10:28:41","date_gmt":"2024-04-02T15:28:41","guid":{"rendered":"https:\/\/2btubelatam.com\/?p=1922"},"modified":"2025-01-14T13:50:32","modified_gmt":"2025-01-14T18:50:32","slug":"como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos","status":"publish","type":"post","link":"https:\/\/2btubelatam.com\/en\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\/","title":{"rendered":"Campa\u00f1as de influencer marketing en Am\u00e9rica Latina"},"content":{"rendered":"<p>El influencer marketing se ha consolidado en Latinoam\u00e9rica. Para alcanzar el \u00e9xito en estas campa\u00f1as, la colaboraci\u00f3n \u00e9tica y transparente entre empresas e influencers es fundamental. Este enfoque garantiza la confianza del p\u00fablico y asegura el \u00e9xito sostenido de las campa\u00f1as a lo largo del tiempo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 hace que una campa\u00f1a de marketing con influencers sea exitosa?<\/h2>\n\n\n\n<p>Las grandes campa\u00f1as no suceden de la noche a la ma\u00f1ana. Las mejores campa\u00f1as de marketing con influencers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Utilizan un mensaje claro: Debe ayudar a guiar a tu audiencia objetivo hacia el siguiente paso del cliente.<\/li>\n\n\n\n<li>Tienen objetivos medibles: Establecer metas SMART y m\u00e9tricas mantendr\u00e1 tus campa\u00f1as en el buen camino.<\/li>\n\n\n\n<li>Priorizan la autenticidad: Asociarse con influencers que se alineen con tu marca es fundamental para construir confianza con tu audiencia.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Casos de \u00e9xito en campa\u00f1as de marketing de influencers en Am\u00e9rica Latina<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Coca-Cola y los influencers locales: Coca-Cola ha llevado a cabo varias campa\u00f1as exitosas de marketing de influencers en LATAM, aprovechando la popularidad de los influencers locales para promocionar sus productos de una manera aut\u00e9ntica y relevante para la audiencia. Al asociarse con influencers que tienen una conexi\u00f3n genuina con su p\u00fablico, Coca-Cola ha logrado aumentar el compromiso y la visibilidad de sus campa\u00f1as en la regi\u00f3n.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/cande.copello\/reel\/C4HHh4bRxNa\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Natura y su compromiso con la sostenibilidad: Natura, una empresa brasile\u00f1a de cosm\u00e9ticos, ha utilizado el marketing de influencers para destacar su compromiso con la sostenibilidad y la responsabilidad social.<\/li>\n\n\n\n<li>Al asociarse con influencers que comparten sus valores y preocupaciones ambientales, Natura ha podido transmitir su mensaje de una manera cre\u00edble y convincente y ha generado una respuesta positiva por parte de su audiencia en toda la regi\u00f3n.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/C4e20iENtts\/?img_index=1\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>MercadoLibre utiliza marketing de influencers para promocionar sus servicios.<\/li>\n\n\n\n<li>Trabajan con influencers expertos en diversas categor\u00edas para alcanzar nuevos clientes.<\/li>\n\n\n\n<li>Las campa\u00f1as de influencers han ayudado a aumentar las ventas en toda la regi\u00f3n.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.instagram.com\/p\/Cu4g5SBuVmt\/?hl=es-la\n<\/div><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Enchufe.tv colabora con otros influencers y marcas para ampliar su alcance en l\u00ednea.<\/li>\n\n\n\n<li>Estas colaboraciones incluyen patrocinios y menciones de marca para llegar a nuevas audiencias.<\/li>\n\n\n\n<li>Les permite fortalecer su comunidad en l\u00ednea y aumentar su presencia.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u00bfC\u00f3mo son los Sponsor de Enchufe tv ?\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/i3H-ynHa8fo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">El impacto del marketing con influencers en Latinoam\u00e9rica<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El marketing con influencers impacta las decisiones de compra en plataformas como Instagram, TikTok y YouTube. Adem\u00e1s, seg\u00fan <a href=\"https:\/\/www.axonlatam.com\/comunicacion-entre-empresas-y-stakeholders-ha-crecido-durante-la-pandemia-segun-estudio-de-axon-marketing-and-communications\/\">Axon Marketing &amp; Comunications<\/a>, el 40% de los usuarios en redes sociales han sido influenciados para comprar por creadores de contenido. Esta estad\u00edstica resalta el poder de persuasi\u00f3n de los influencers sobre sus seguidores, siendo esenciales para las marcas. En el 2022 surgieron nuevas tendencias en el marketing de influencers, incluyendo los influencers virtuales y el auge de los reels en Instagram. Por otro lado, las campa\u00f1as en TikTok y la popularidad de los nano y micro influencers tambi\u00e9n marcaron tendencia.<\/li>\n<\/ul>\n\n\n\n<p>En Latinoam\u00e9rica, estos \u00faltimos representan el mayor grupo de creadores de contenido, donde un 41.3% son micro influencers y un 28.02% son nano-influencers.<\/p>\n\n\n\n<p class=\"has-medium-font-size\">Estas estad\u00edsticas resaltan la importancia y el impacto significativo que estos grupos de influencers tienen en la regi\u00f3n. Son actores clave para las estrategias de marketing de las marcas. <a href=\"https:\/\/2btubelatam.com\/en\/el-branded-content-humaniza-a-las-marcas-sebastian-vaca-2blatam\/\">Contin\u00faa leyendo<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>El influencer marketing se ha consolidado en Latinoam\u00e9rica. Para alcanzar el \u00e9xito en estas campa\u00f1as, la colaboraci\u00f3n \u00e9tica y transparente entre empresas e influencers es fundamental. Este enfoque garantiza la confianza del p\u00fablico y asegura el \u00e9xito sostenido de las campa\u00f1as a lo largo del tiempo. \u00bfQu\u00e9 hace que una campa\u00f1a de marketing con influencers [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":1923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[9],"tags":[187,184,15,138,91,99,186,185,188],"class_list":["post-1922","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-campanas-influencers","tag-influencer-marketing","tag-influencers","tag-influencers-bolivia","tag-influencers-de-argentina","tag-influencers-de-colombia","tag-influencers-ecuador","tag-influencers-mexico","tag-marketing-de-influencers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo crear campa\u00f1as de influencer marketing exitosas<\/title>\n<meta name=\"description\" content=\"Descubre c\u00f3mo tener \u00e9xito con influencer marketing en Latinoam\u00e9rica. Desde la selecci\u00f3n de influencers hasta la medici\u00f3n de resultados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/2btubelatam.com\/en\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo crear campa\u00f1as de influencer marketing exitosas\" \/>\n<meta property=\"og:description\" content=\"Descubre c\u00f3mo tener \u00e9xito con influencer marketing en Latinoam\u00e9rica. Desde la selecci\u00f3n de influencers hasta la medici\u00f3n de resultados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/2btubelatam.com\/en\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\/\" \/>\n<meta property=\"og:site_name\" content=\"2btubelatam\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/2blatam\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-02T15:28:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-14T18:50:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/2btubelatam.com\/wp-content\/uploads\/2024\/04\/impacto_influencer_marketing_Latinoamerica-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1441\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maria Jose Elizalde\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@2blatam\" \/>\n<meta name=\"twitter:site\" content=\"@2blatam\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Jose Elizalde\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/2btubelatam.com\\\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2btubelatam.com\\\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\\\/\"},\"author\":{\"name\":\"Maria Jose Elizalde\",\"@id\":\"https:\\\/\\\/2btubelatam.com\\\/#\\\/schema\\\/person\\\/6d6a5e20168b28554dcd17da6d598704\"},\"headline\":\"Campa\u00f1as de influencer marketing en Am\u00e9rica Latina\",\"datePublished\":\"2024-04-02T15:28:41+00:00\",\"dateModified\":\"2025-01-14T18:50:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/2btubelatam.com\\\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\\\/\"},\"wordCount\":591,\"commentCount\":2,\"publisher\":{\"@id\":\"https:\\\/\\\/2btubelatam.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/2btubelatam.com\\\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/2btubelatam.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/impacto_influencer_marketing_Latinoamerica-scaled.jpg\",\"keywords\":[\"campa\u00f1as influencers\",\"influencer marketing\",\"Influencers\",\"influencers Bolivia\",\"influencers de Argentina\",\"influencers de Colombia\",\"influencers Ecuador\",\"influencers Mexico\",\"marketing de influencers\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/2btubelatam.com\\\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/2btubelatam.com\\\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\\\/\",\"url\":\"https:\\\/\\\/2btubelatam.com\\\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\\\/\",\"name\":\"C\u00f3mo crear campa\u00f1as de influencer marketing exitosas\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/2btubelatam.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/2btubelatam.com\\\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/2btubelatam.com\\\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/2btubelatam.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/impacto_influencer_marketing_Latinoamerica-scaled.jpg\",\"datePublished\":\"2024-04-02T15:28:41+00:00\",\"dateModified\":\"2025-01-14T18:50:32+00:00\",\"description\":\"Descubre c\u00f3mo tener \u00e9xito con influencer marketing en Latinoam\u00e9rica. Desde la selecci\u00f3n de influencers hasta la medici\u00f3n de resultados.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/2btubelatam.com\\\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/2btubelatam.com\\\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/2btubelatam.com\\\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\\\/#primaryimage\",\"url\":\"https:\\\/\\\/2btubelatam.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/impacto_influencer_marketing_Latinoamerica-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/2btubelatam.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/impacto_influencer_marketing_Latinoamerica-scaled.jpg\",\"width\":2560,\"height\":1441,\"caption\":\"influencer marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/2btubelatam.com\\\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Inicio\",\"item\":\"https:\\\/\\\/2btubelatam.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Campa\u00f1as de influencer marketing en Am\u00e9rica Latina\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/2btubelatam.com\\\/#website\",\"url\":\"https:\\\/\\\/2btubelatam.com\\\/\",\"name\":\"2btubelatam\",\"description\":\"Expertos en comunidades digitales y branded content\",\"publisher\":{\"@id\":\"https:\\\/\\\/2btubelatam.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/2btubelatam.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/2btubelatam.com\\\/#organization\",\"name\":\"2btubelatam\",\"url\":\"https:\\\/\\\/2btubelatam.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/2btubelatam.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/2btubelatam.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/2btubelatam-logo.png\",\"contentUrl\":\"https:\\\/\\\/2btubelatam.com\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/2btubelatam-logo.png\",\"width\":321,\"height\":150,\"caption\":\"2btubelatam\"},\"image\":{\"@id\":\"https:\\\/\\\/2btubelatam.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/2blatam\",\"https:\\\/\\\/x.com\\\/2blatam\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/2blatam\\\/mycompany\\\/\",\"https:\\\/\\\/www.instagram.com\\\/2blatam\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@2bshorts\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/2btubelatam.com\\\/#\\\/schema\\\/person\\\/6d6a5e20168b28554dcd17da6d598704\",\"name\":\"Maria Jose Elizalde\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cc98dae638f97981fd7890cfccd997aefa0a19229669145445aa1087bc0ab980?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cc98dae638f97981fd7890cfccd997aefa0a19229669145445aa1087bc0ab980?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cc98dae638f97981fd7890cfccd997aefa0a19229669145445aa1087bc0ab980?s=96&d=mm&r=g\",\"caption\":\"Maria Jose Elizalde\"},\"url\":\"https:\\\/\\\/2btubelatam.com\\\/en\\\/author\\\/ma-jose\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"C\u00f3mo crear campa\u00f1as de influencer marketing exitosas","description":"Descubre c\u00f3mo tener \u00e9xito con influencer marketing en Latinoam\u00e9rica. Desde la selecci\u00f3n de influencers hasta la medici\u00f3n de resultados.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/2btubelatam.com\/en\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\/","og_locale":"en_US","og_type":"article","og_title":"C\u00f3mo crear campa\u00f1as de influencer marketing exitosas","og_description":"Descubre c\u00f3mo tener \u00e9xito con influencer marketing en Latinoam\u00e9rica. Desde la selecci\u00f3n de influencers hasta la medici\u00f3n de resultados.","og_url":"https:\/\/2btubelatam.com\/en\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\/","og_site_name":"2btubelatam","article_publisher":"https:\/\/www.facebook.com\/2blatam","article_published_time":"2024-04-02T15:28:41+00:00","article_modified_time":"2025-01-14T18:50:32+00:00","og_image":[{"width":2560,"height":1441,"url":"https:\/\/2btubelatam.com\/wp-content\/uploads\/2024\/04\/impacto_influencer_marketing_Latinoamerica-scaled.jpg","type":"image\/jpeg"}],"author":"Maria Jose Elizalde","twitter_card":"summary_large_image","twitter_creator":"@2blatam","twitter_site":"@2blatam","twitter_misc":{"Written by":"Maria Jose Elizalde","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/2btubelatam.com\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\/#article","isPartOf":{"@id":"https:\/\/2btubelatam.com\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\/"},"author":{"name":"Maria Jose Elizalde","@id":"https:\/\/2btubelatam.com\/#\/schema\/person\/6d6a5e20168b28554dcd17da6d598704"},"headline":"Campa\u00f1as de influencer marketing en Am\u00e9rica Latina","datePublished":"2024-04-02T15:28:41+00:00","dateModified":"2025-01-14T18:50:32+00:00","mainEntityOfPage":{"@id":"https:\/\/2btubelatam.com\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\/"},"wordCount":591,"commentCount":2,"publisher":{"@id":"https:\/\/2btubelatam.com\/#organization"},"image":{"@id":"https:\/\/2btubelatam.com\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\/#primaryimage"},"thumbnailUrl":"https:\/\/2btubelatam.com\/wp-content\/uploads\/2024\/04\/impacto_influencer_marketing_Latinoamerica-scaled.jpg","keywords":["campa\u00f1as influencers","influencer marketing","Influencers","influencers Bolivia","influencers de Argentina","influencers de Colombia","influencers Ecuador","influencers Mexico","marketing de influencers"],"articleSection":["Blog"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/2btubelatam.com\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/2btubelatam.com\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\/","url":"https:\/\/2btubelatam.com\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\/","name":"C\u00f3mo crear campa\u00f1as de influencer marketing exitosas","isPartOf":{"@id":"https:\/\/2btubelatam.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/2btubelatam.com\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\/#primaryimage"},"image":{"@id":"https:\/\/2btubelatam.com\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\/#primaryimage"},"thumbnailUrl":"https:\/\/2btubelatam.com\/wp-content\/uploads\/2024\/04\/impacto_influencer_marketing_Latinoamerica-scaled.jpg","datePublished":"2024-04-02T15:28:41+00:00","dateModified":"2025-01-14T18:50:32+00:00","description":"Descubre c\u00f3mo tener \u00e9xito con influencer marketing en Latinoam\u00e9rica. Desde la selecci\u00f3n de influencers hasta la medici\u00f3n de resultados.","breadcrumb":{"@id":"https:\/\/2btubelatam.com\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/2btubelatam.com\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/2btubelatam.com\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\/#primaryimage","url":"https:\/\/2btubelatam.com\/wp-content\/uploads\/2024\/04\/impacto_influencer_marketing_Latinoamerica-scaled.jpg","contentUrl":"https:\/\/2btubelatam.com\/wp-content\/uploads\/2024\/04\/impacto_influencer_marketing_Latinoamerica-scaled.jpg","width":2560,"height":1441,"caption":"influencer marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/2btubelatam.com\/como-crear-campanas-de-influencer-marketing-exitosas-ejemplos-y-consejos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Inicio","item":"https:\/\/2btubelatam.com\/"},{"@type":"ListItem","position":2,"name":"Campa\u00f1as de influencer marketing en Am\u00e9rica Latina"}]},{"@type":"WebSite","@id":"https:\/\/2btubelatam.com\/#website","url":"https:\/\/2btubelatam.com\/","name":"2btubelatam","description":"Expertos en comunidades digitales y branded content","publisher":{"@id":"https:\/\/2btubelatam.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/2btubelatam.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/2btubelatam.com\/#organization","name":"2btubelatam","url":"https:\/\/2btubelatam.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/2btubelatam.com\/#\/schema\/logo\/image\/","url":"https:\/\/2btubelatam.com\/wp-content\/uploads\/2023\/06\/2btubelatam-logo.png","contentUrl":"https:\/\/2btubelatam.com\/wp-content\/uploads\/2023\/06\/2btubelatam-logo.png","width":321,"height":150,"caption":"2btubelatam"},"image":{"@id":"https:\/\/2btubelatam.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/2blatam","https:\/\/x.com\/2blatam","https:\/\/www.linkedin.com\/company\/2blatam\/mycompany\/","https:\/\/www.instagram.com\/2blatam\/","https:\/\/www.tiktok.com\/@2bshorts"]},{"@type":"Person","@id":"https:\/\/2btubelatam.com\/#\/schema\/person\/6d6a5e20168b28554dcd17da6d598704","name":"Maria Jose Elizalde","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/cc98dae638f97981fd7890cfccd997aefa0a19229669145445aa1087bc0ab980?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cc98dae638f97981fd7890cfccd997aefa0a19229669145445aa1087bc0ab980?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cc98dae638f97981fd7890cfccd997aefa0a19229669145445aa1087bc0ab980?s=96&d=mm&r=g","caption":"Maria Jose Elizalde"},"url":"https:\/\/2btubelatam.com\/en\/author\/ma-jose\/"}]}},"_links":{"self":[{"href":"https:\/\/2btubelatam.com\/en\/wp-json\/wp\/v2\/posts\/1922","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2btubelatam.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2btubelatam.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2btubelatam.com\/en\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/2btubelatam.com\/en\/wp-json\/wp\/v2\/comments?post=1922"}],"version-history":[{"count":6,"href":"https:\/\/2btubelatam.com\/en\/wp-json\/wp\/v2\/posts\/1922\/revisions"}],"predecessor-version":[{"id":2837,"href":"https:\/\/2btubelatam.com\/en\/wp-json\/wp\/v2\/posts\/1922\/revisions\/2837"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/2btubelatam.com\/en\/wp-json\/wp\/v2\/media\/1923"}],"wp:attachment":[{"href":"https:\/\/2btubelatam.com\/en\/wp-json\/wp\/v2\/media?parent=1922"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2btubelatam.com\/en\/wp-json\/wp\/v2\/categories?post=1922"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2btubelatam.com\/en\/wp-json\/wp\/v2\/tags?post=1922"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}